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Google is increasingly focusing on local SEO for businesses relevant to a searcher’s location. Because of their local focus, you’ll want your business to appear at the top of local search rankings. To appear at the top of search results pages, you’ll want your business to have a local phone number, among other factors.
So, a phone number with a local area code influence’s users’ decisions meaning it influences your business’ success.
Why Does A Phone Number Matter?
Your company’s phone number is the direct way that both customers and partners will contact your business. It will be seen right next to the name of your business in just about all of your advertisements.
By selecting a specific phone number, you will have the opportunity to improve the perception of your business by displaying professionalism and legitimacy. These are a few different examples of phone numbers and what they might imply to a potential customer:
VANITY NUMBERS
Having a vanity number is a very effective marketing tool that brings attention to your business and helps customers remember your number better. Instead of having ten random digits that your customer needs to remember, a vanity number like 1-800-CASH-4-ME helps.
But, while it helps a customer to remember your number, it might come off as a gimmick or indicate a lack of professionalism for your business, depending on your product. Late-night commercials featuring payday loans and injury lawyers have commonly used this tactic and somewhat soured the public on it as a result.
TOLL FREE NUMBERS
A business that has one of the various toll-free prefixes such as 800 can help give the impression that your business is operated nationally. Since these numbers mean that callers won’t be responsible for long-distance charges, it implies that you serve various customers all over the country.
This brings a sense of legitimacy to your business, but there are plenty of people that prefer to keep their business local and improve their community instead of a national conglomerate.
PRESTIGE AREA CODES
The area code associated with a business can quickly create an assumption about the business. For example, 212 is one of the many area codes that service the island of Manhattan. This area is one of the most important business hubs in the entire world and full of powerful and wealthy companies.
Having a 212 area code implies that your business has enough to take a place alongside other titans of industry and capitalism. For these reasons, it’s probably not going to be possible to get a 212 area code, but there are plenty more high-quality area codes that may provide a similar boost in perception.
Where Is Area Code 469?
The area code of 469 is located in the northeastern part of central Texas and services most of the eastern parts of the Dallas-Fort Worth metroplex. There are quite a few area codes that serve this area, but 469 represents several different counties, including Dallas, Collin, and Denton.
The 469 area code has been in service since 1999, when it was created as an overlay for the 214 area code as a result of high demand. The largest city serviced by the 469 code is Dallas, but other big cities include Plano, Garland, and Irving. Code 469 covers an area of over 2,800 square miles and has a population of over two million people, with Dallas alone boosting over 1.2 million residents.
How Will A 469 Area Code Can Be Beneficial?
As the population of the Dallas-Fort Worth areas continues to boom, more area codes are required to adequately provide service to the area. The area code 214 has been used the longest, but 469 and 972 have also represented the area for a few decades as well. There have long been plans to include a new area code in the region.
Earlier this year, area code 945 was added to these other three codes. Adding in a new area code means that the population is growing but that more businesses want to be associated with the area.
There are plenty of reasons why the area code has become so popular over the years and why outside businesses so often use it.
A BOOMING POPULATION
Dallas-Fort Worth has grown to become one of the largest metropolitan areas in the entire United States. There is already an estimated population of over 1.2 million citizens living in Dallas, but more people are moving there every day.
In fact, the Dallas-Fort Worth metroplex led the country in nominal population growth in 2019 by adding over 120,000 new residents. Large populations of people mean a more competitive job market with a deeper recruiting pool for employers.
Area codes associated with such a large population of people can imply a high-quality team of employees that can provide superior customer service.
DALLAS-FORT WORTH INTERNATIONAL AIRPORT
The Dallas-Fort Worth International Airport is one of the busiest airport hubs in the entire world and is just behind the Hartsfield-Jackson International Airport of Atlanta in traffic. It’s estimated that more than 73 million people will visit the Dallas-Fort Worth area while traveling.
Although not all of them will stay in the area for long, that is a lot of potential customers coming to the area. Even though these people might not be tourists, they will still be spending money while experiencing a layover and helping boost the local economy with lots of outside money.
THE DALLAS COWBOYS
Every fall, the Dallas Cowboys professional football team brings in hundreds of millions of dollars in revenue and hundreds of thousands of fans to the Dallas area. The team is nicknamed “America’s Team” and was named as the world’s most valuable sports franchise earlier this year.
Valued at $5.7 billion, the Cowboys bring a ton of business and prestige to the Dallas-Fort Worth area. A new home stadium for the Cowboys was recently constructed and cost over 1.2 billion dollars to complete, making it one of the most expensive sports venues in history.
The stadium is known to host several other extremely highly marketed sporting events, including the Super Bowl, the NCAA Playoff National Championship Game, the NCAA Final Four, the Big XII Championship game, the Cotton Bowl, and the NBA All-Star game.
In addition to sporting events, the stadium also hosts large musical concerts with Beyonce, Metallica, and Paul McCartney performances. In addition to the Cowboys, Dallas also has a professional basketball team (the Mavericks), a professional baseball team (the Rangers), and a professional hockey team (the Stars).
Fans will travel from around the world to see these teams play and spend a lot of money locally to do so.
A DIVERSE COMMUNITY
One of the most impressive things about the Dallas-Fort Worth metroplex is the growing amount of diversity amongst the population. The city of Dallas has a large variety of ethnic and religious groups and is one of the largest LGBTQ communities in the country.
Along with a high population of LGBTQ individuals, Dallas has one of the highest concentrations of gay-owned businesses in the country. Every September, there is a month-long gay celebration festival that brings in people worldwide to celebrate.
The area also has a historic Arts District that includes the Dallas Museum of Art, the Meyerson Symphony Center, and The Perot Museum of Nature and Science. An area code of 469 indicates a more welcoming and diverse company mindset to a potential customer.
The Takeaway
Although it’s not fair or reasonable, every detail related to your company changes a potential customer’s perception of your business. This is even true for something that’s seemingly insignificant such as a phone number or an area code.
The 469 area code is in an area of the U.S. with a booming population, a bustling airport, millions of dollars in tourism revenue. Make sure your business is at the top of local searches by users looking for your products or services.
Get your Burner number today and place your company in local searches in your markets. Take advantage of the free trial to see your leads increase immediately.
SOURCES
What Is a Toll-Free Number and How Does it Work? | FCC.gov
Want a 212 area code? It's gonna cost you | Marketplace.org
469 Area Code - Location map, time zone, and phone lookup | Allareacodes.com
